Social program is based on the idea of competition, where the puzzle is given to the participants in the program, and the one who provides the right answer will win the prize. The prizes are immediately given to the winners, and video shooting of the program will be in the markets and commercial centers. The used puzzles will be of language, heritage and popular nature.
Episodes were produced with the participation of professional and technical staff using modern television equipment and techniques.
Lootah Media and Broadcast:
It is the media arm of the SS Lootah Group and one of UAE national media institutions which was established in 2008 at the initiative of His Excellency Haj Saeed Bin Ahmed Al Lootah, Chairman Board of this prestigious business group.
The channel is seeking to establish unique values through the development of creative ideas of young people, led by the professional elite of experts in the field of media production, digital editing photography and graphics.
The Channel's Viewers:
The channel has succeeded in a record time to draw the attention of institutions, companies and senior figures in the United Arab Emirates, as well as the youth, universities', colleges, educational and cultural institutions students, ,and we have statistics that show the viewership base is growing continuously.