Social drama program based on reality shooting, and the idea of the program is that UAE reflects the unique cultural diversity, as it represents oasis of security and safety and the model of coexistence among civilizations and peoples in peace and security.
Its role is not limited to such mission rather it extends through the positive role played in promoting dialogue of civilizations, and to work on finding common areas of understanding among them. To highlight the main idea of the program, one of the UAE resident families is selected per episode. The team will do the video shooting in the home and workplace of the episode's guests to be familiar with the customs and traditions of that community and build bridges of communication between them and the viewers through the recognition of its civilization and culture.
Episodes were produced with the participation of professional and technical staff using modern television equipment and techniques.
Lootah Media and Broadcast:
It is the media arm of the SS Lootah Group and one of UAE national media institutions which was established in 2008 at the initiative of His Excellency Haj Saeed Bin Ahmed Al Lootah, Chairman Board of this prestigious business group.
The channel is seeking to establish unique values through the development of creative ideas of young people, led by the professional elite of experts in the field of media production, digital editing photography and graphics.
The Channel's Viewers:
The channel has succeeded in a record time to draw the attention of institutions, companies and senior figures in the United Arab Emirates, as well as the youth, universities', colleges, educational and cultural institutions students, ,and we have statistics that show the viewership base is growing continuously.